The top 10 most influential people on Tumblr in 2012

1) President Barack Obama Commander in GIF

In what was dubbed the Facebook election, Barack Obama leveraged social media to help win the 2008 presidential election. This year, Obama’s campaign added Tumblr to its repertoire. His official Tumblr blog has more than 1,240 posts, out-blogging his opponent Mitt Romney almost every step of the way. More importantly, Obama’s campaign used Tumblr to interact directly with users in a way that was relatable, posting GIFs of the president listening to music and giving speeches.

“It gets him in front of a much larger audience, especially more and more young people who spend time on the Internet,” said Tyler Pearson, a front-end developer and designer for New Media Campaigns, a North Carolina-based creative agency that helps build politicians’ Web presence.

And as was the case in 2008, all that time online paid off. Especially on Tumblr. On election night 2012, Obama collected more than 75,000 mentions compared to Romney’s 35,000.

The top 10 most influential people on Tumblr in 2012

1) President Barack Obama Commander in GIF

In what was dubbed the Facebook election, Barack Obama leveraged social media to help win the 2008 presidential election. This year, Obama’s campaign added Tumblr to its repertoire. His official Tumblr blog has more than 1,240 posts, out-blogging his opponent Mitt Romney almost every step of the way. More importantly, Obama’s campaign used Tumblr to interact directly with users in a way that was relatable, posting GIFs of the president listening to music and giving speeches.

“It gets him in front of a much larger audience, especially more and more young people who spend time on the Internet,” said Tyler Pearson, a front-end developer and designer for New Media Campaigns, a North Carolina-based creative agency that helps build politicians’ Web presence.

And as was the case in 2008, all that time online paid off. Especially on Tumblr. On election night 2012, Obama collected more than 75,000 mentions compared to Romney’s 35,000.

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