The ad campaign feels like a call to arms for plus-size women to stand up and demand to be recognized, not just by more mainstream brands, but the fashion industry as a whole.

Burke told the Daily Dot she’s excited about being the face of Torrid and is looking forward to getting into stores to meet customers. The 23-year-old’s journey to becoming a plus size model started with having trouble fitting in as a kid. Burke turned to equestrian competition to build up her confidence and found friends in the sport who happened to be modeling in the fashion industry. Familiar with what her friends went through, Burke wasn’t surprised when she was asked whether she wanted to be plus size or lose weight for a straight size when approached to model herself. Burke decided she wanted to stay the way she was.

The new face of Torrid leads battle against plus-size stereotypes

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