Posts tagged disney

cosplayed:

MeltingMirror as Cruella de Vil

Cruella hijacked our article on Disney villains the way she hijacked your heart

cosplayed:

MeltingMirror as Cruella de Vil

Cruella hijacked our article on Disney villains the way she hijacked your heart

doctorscienceknowsfandom:

dailydot:

Shut up and take our money for this dancing Groot toy
If you’ve seen Guardians of the Galaxy (and let’s face it, at this point it feels like everyone has), then you may be shocked to discover that Disney and Marvel are not selling a ton of dancing Groot toys.
With no official version in sight, GotG fans are taking matters into their own hands.

My completely pull-out-of-my-butt theory about why Disney is leaving Dancing Groot money on the table:
Disney, as everyone knows, *owns* the girls-toy market. A big reason Disney bought Marvel was to move into the boys market.
Disney, like other toy hegemons, is taking a general toy-marketing strategy of stressing, emphasizing, and dare I say *creating* gender differences. Gender differentiation is what they are selling kids (and their parents): toys aren’t just for fun, they also work to reassure children & parents that the kids are gender-conforming.
Dancing Groot is too gender-neutral. Groot is referred to as “he” and is voiced/acted by Vin Diesel, but doesn’t really come across as necessarily masculine — and since few plants have separate sexes, the appropriate pronoun is probably “they” or “ze”, anyway.
More important for toy marketing, Dancing Groot doesn’t follow current color-coding for toy genders: ze is neither pink/purple (“for girls”) nor black with silver/red/blue accents (“for boys”). Dancing Groot is adorably cute (=”for girls”), but references Vin Diesel (=”for boys”).
TLDR: Dancing Groot cares nothing for you gender norms, so Disney/Marvel literally have no way to market it. I even think they’re *afraid* to.
Marvel, including GotG, is *supposed* to be For Boys — and in the hyper-conformist world of toy marketing, that means No Girls Allowed. If girls buy the toys, then boys (and their parents) won’t feel reassured about their masculine role-playing. That’s why there’s no kid-friendly Gamora merch — because if girls buy GotG merch, or even show up in the boy’s aisles (instead of the Pink Aisles where they belong), then obviously GotG merch is not a sign of boyhood, it would be just a toy. Dancing Groot would *also* be just a toy — and that’s not as profitable, or at least not as easy to market, as something that’s a toy and also a reinforcer of gender norms. Even having Dancing Groot (or Gamora) next to the other GotG merch would contaminate it, it would give the whole line the air of Not Necessarily Just For Boys.
Cooties, we used to call it.

This definitely isn’t the first time we’ve seen stringent gender norms at work in marketing for kids, and definitely not the first time Disney’s gendered marketing has angered our readers.

doctorscienceknowsfandom:

dailydot:

Shut up and take our money for this dancing Groot toy

If you’ve seen Guardians of the Galaxy (and let’s face it, at this point it feels like everyone has), then you may be shocked to discover that Disney and Marvel are not selling a ton of dancing Groot toys.

With no official version in sight, GotG fans are taking matters into their own hands.

My completely pull-out-of-my-butt theory about why Disney is leaving Dancing Groot money on the table:

Disney, as everyone knows, *owns* the girls-toy market. A big reason Disney bought Marvel was to move into the boys market.

Disney, like other toy hegemons, is taking a general toy-marketing strategy of stressing, emphasizing, and dare I say *creating* gender differences. Gender differentiation is what they are selling kids (and their parents): toys aren’t just for fun, they also work to reassure children & parents that the kids are gender-conforming.

Dancing Groot is too gender-neutral. Groot is referred to as “he” and is voiced/acted by Vin Diesel, but doesn’t really come across as necessarily masculine — and since few plants have separate sexes, the appropriate pronoun is probably “they” or “ze”, anyway.

More important for toy marketing, Dancing Groot doesn’t follow current color-coding for toy genders: ze is neither pink/purple (“for girls”) nor black with silver/red/blue accents (“for boys”). Dancing Groot is adorably cute (=”for girls”), but references Vin Diesel (=”for boys”).

TLDR: Dancing Groot cares nothing for you gender norms, so Disney/Marvel literally have no way to market it. I even think they’re *afraid* to.

Marvel, including GotG, is *supposed* to be For Boys — and in the hyper-conformist world of toy marketing, that means No Girls Allowed. If girls buy the toys, then boys (and their parents) won’t feel reassured about their masculine role-playing. That’s why there’s no kid-friendly Gamora merch — because if girls buy GotG merch, or even show up in the boy’s aisles (instead of the Pink Aisles where they belong), then obviously GotG merch is not a sign of boyhood, it would be just a toy. Dancing Groot would *also* be just a toy — and that’s not as profitable, or at least not as easy to market, as something that’s a toy and also a reinforcer of gender norms. Even having Dancing Groot (or Gamora) next to the other GotG merch would contaminate it, it would give the whole line the air of Not Necessarily Just For Boys.

Cooties, we used to call it.

This definitely isn’t the first time we’ve seen stringent gender norms at work in marketing for kids, and definitely not the first time Disney’s gendered marketing has angered our readers.

Shut up and take our money for this dancing Groot toy
If you’ve seen Guardians of the Galaxy (and let’s face it, at this point it feels like everyone has), then you may be shocked to discover that Disney and Marvel are not selling a ton of dancing Groot toys.
With no official version in sight, GotG fans are taking matters into their own hands.

Shut up and take our money for this dancing Groot toy

If you’ve seen Guardians of the Galaxy (and let’s face it, at this point it feels like everyone has), then you may be shocked to discover that Disney and Marvel are not selling a ton of dancing Groot toys.

With no official version in sight, GotG fans are taking matters into their own hands.

Why is Gamora missing from Guardians of the Galaxy merchandise?

Exit polls indicate 44 percent of GotG’s opening-week audience were women, yet Disney/Marvel still seems unaware or unconvinced that it can profit from this half of their audience. At San Diego Comic-Con last month, women’s T-shirts for Marvel’s upcoming Agent Carter TV series sold out in a day, with the bemused attendants saying that they hadn’t expected this kind of interest. This is after years of fans clamoring for a female-led superhero movie from anyone.

Fans have been asking, well… where’s Gamora?

'Frozen Is the New Black' gets both your summer mashups in one
It’s been six months since the Queen of Arendelle accidentally brought eternal winter to her kingdom, and now she’s paying for it in a minimum-security prison for Disney princesses.

'Frozen Is the New Black' gets both your summer mashups in one

It’s been six months since the Queen of Arendelle accidentally brought eternal winter to her kingdom, and now she’s paying for it in a minimum-security prison for Disney princesses.

Disney’s film adaptation of Into the Woods is erasing everything you love about Sondheim musicals

It was always inevitable that a Disney adaptation of the beloved Sondheim musical Into the Woods would suffer from, well, Disneyfication.

But if reports surfacing from a recent private talk Sondheim gave in New York are accurate, it sounds like the film is shaping up to be an, erm, giant-sized disaster. 

Hang on to your hats, musical lovers. The word from the living legend himself is that Disney’s version of Into the Woods is excising much of what made it the complicated adult fairy tale we all know and love—including at least one pivotal musical number, lots of implied and overt sexual activity, and one major character spoiler.

[READ MORE]

New Disney movie "Descendents" is basically a high school AU fanfic about Disney villains.

bookshop:

THIS JELSA COSPLAY JUST BLEW OUR MINDS

It shouldn’t be possible for cosplay to turn you into a giant vat of emotions. Congrats, Korea. Just when we thought Japan had given us some next-level cosplay, you guys just raised the bar.

Reblogging this icy OTP for a hot summer day. More photos at the source!