On Feb. 26, 2012, George Zimmerman shot and killed teenager Trayvon Martin in Sanford, Fla., while reportedly on patrol for his local neighborhood watch. The incident became national news thanks to Zimmerman’s racially charged language during a 911 emergency call prior to his shooting Martin.
People showed their support for Trayvon Martin by wearing a hoodie, which is what Martin was wearing the night he was murdered. Many snapped selfies and posted them to Facebook with messages of support.
Others took a different route. Insensitive jerkwads started “Trayvoning,” a photo trend inspired by “planking,” where individuals would lie on the ground wearing the aforementioned hoodie, playing dead and holding a can of Arizona iced tea and a bag of skittles—two items Martin had in his hands when he was shot.
A Facebook group briefly appeared but was quickly taken down by the social network. The meme should have ended there, but instead, it jumped over to Tumblr, where it thrived until audiences got tired.
The Daily Dot is the hometown newspaper of the World Wide Web. We report on the most important and relevant topics from within, applying tried-and-true principles drawn from community journalism to the growing cultures of the Internet, and allow our audience to read the Dot across multiple platforms, where they live, online.
Tumblr curated by Fernando Alfonso III (@fernalfonso), Aja Romano (@ajaromano) Gaby Dunn (@gabydunn), and Logan Youree (@loganwtf).