When you search for items in the the online Disney Star Wars collection, you get 100 items.
99 of them are for boys.
The new line of Star Wars figures include Luke Skywalker and Han Solo but leave out Princess Leia, who is as much of a main character in the trilogy as the others. Instead the other figures are Darth Vader and a nameless Stormtrooper. Many of the comments question where Leia is in the line. One commenter asked, “Are they trying to connect with all kinds of Star Wars fans or just their middle-aged male selves?”
Little girls can definitely play with these action figures despite the lack of Leia, but when you look at the Disney Store online they only appear when you click the boy gender category. In fact, within the Star Wars toys and apparel there is no girl gender category at all. When you search by gender, five items for women pop up. These items include gender neutral products including iPhone cases, a mini glass, and lunch tote. The only women-specific item is a 77 tee. The only products featuring Princess Leia include a book titled Vader’s Little Princess, a LEGO figure in the Millennium Falcon set, and appearances on a wall decal and T-shirt along with other characters.
[I got 99 products but a princess ain’t one]