Posts tagged star wars

These leaked pictures of Stormtrooper helmets are fucking awesome

Indierevolver.com shared the images online for the first time on Thursday. The first image is clearly for modernized version of a stock-issue Stormtrooper helmet. Consensus seems to be that the second image is an updated Snowtrooper helmet.

The helmet designs jive with the information that website Making Star Wars shared on June 17. They also mesh conceptually with what J.J. Abrams did with with the U.S.S. Enterprise in his Star Trek reboot. The new designs are modernized and slick, and their identities are unmistakable.

Between these images and the picture of Mark Hamill rocking the Jedi beard, this has been a damned good week for Star Wars fans.

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doctorscienceknowsfandom:

dailydot:

Shut up and take our money for this dancing Groot toy
If you’ve seen Guardians of the Galaxy (and let’s face it, at this point it feels like everyone has), then you may be shocked to discover that Disney and Marvel are not selling a ton of dancing Groot toys.
With no official version in sight, GotG fans are taking matters into their own hands.

My completely pull-out-of-my-butt theory about why Disney is leaving Dancing Groot money on the table:
Disney, as everyone knows, *owns* the girls-toy market. A big reason Disney bought Marvel was to move into the boys market.
Disney, like other toy hegemons, is taking a general toy-marketing strategy of stressing, emphasizing, and dare I say *creating* gender differences. Gender differentiation is what they are selling kids (and their parents): toys aren’t just for fun, they also work to reassure children & parents that the kids are gender-conforming.
Dancing Groot is too gender-neutral. Groot is referred to as “he” and is voiced/acted by Vin Diesel, but doesn’t really come across as necessarily masculine — and since few plants have separate sexes, the appropriate pronoun is probably “they” or “ze”, anyway.
More important for toy marketing, Dancing Groot doesn’t follow current color-coding for toy genders: ze is neither pink/purple (“for girls”) nor black with silver/red/blue accents (“for boys”). Dancing Groot is adorably cute (=”for girls”), but references Vin Diesel (=”for boys”).
TLDR: Dancing Groot cares nothing for you gender norms, so Disney/Marvel literally have no way to market it. I even think they’re *afraid* to.
Marvel, including GotG, is *supposed* to be For Boys — and in the hyper-conformist world of toy marketing, that means No Girls Allowed. If girls buy the toys, then boys (and their parents) won’t feel reassured about their masculine role-playing. That’s why there’s no kid-friendly Gamora merch — because if girls buy GotG merch, or even show up in the boy’s aisles (instead of the Pink Aisles where they belong), then obviously GotG merch is not a sign of boyhood, it would be just a toy. Dancing Groot would *also* be just a toy — and that’s not as profitable, or at least not as easy to market, as something that’s a toy and also a reinforcer of gender norms. Even having Dancing Groot (or Gamora) next to the other GotG merch would contaminate it, it would give the whole line the air of Not Necessarily Just For Boys.
Cooties, we used to call it.

This definitely isn’t the first time we’ve seen stringent gender norms at work in marketing for kids, and definitely not the first time Disney’s gendered marketing has angered our readers.

doctorscienceknowsfandom:

dailydot:

Shut up and take our money for this dancing Groot toy

If you’ve seen Guardians of the Galaxy (and let’s face it, at this point it feels like everyone has), then you may be shocked to discover that Disney and Marvel are not selling a ton of dancing Groot toys.

With no official version in sight, GotG fans are taking matters into their own hands.

My completely pull-out-of-my-butt theory about why Disney is leaving Dancing Groot money on the table:

Disney, as everyone knows, *owns* the girls-toy market. A big reason Disney bought Marvel was to move into the boys market.

Disney, like other toy hegemons, is taking a general toy-marketing strategy of stressing, emphasizing, and dare I say *creating* gender differences. Gender differentiation is what they are selling kids (and their parents): toys aren’t just for fun, they also work to reassure children & parents that the kids are gender-conforming.

Dancing Groot is too gender-neutral. Groot is referred to as “he” and is voiced/acted by Vin Diesel, but doesn’t really come across as necessarily masculine — and since few plants have separate sexes, the appropriate pronoun is probably “they” or “ze”, anyway.

More important for toy marketing, Dancing Groot doesn’t follow current color-coding for toy genders: ze is neither pink/purple (“for girls”) nor black with silver/red/blue accents (“for boys”). Dancing Groot is adorably cute (=”for girls”), but references Vin Diesel (=”for boys”).

TLDR: Dancing Groot cares nothing for you gender norms, so Disney/Marvel literally have no way to market it. I even think they’re *afraid* to.

Marvel, including GotG, is *supposed* to be For Boys — and in the hyper-conformist world of toy marketing, that means No Girls Allowed. If girls buy the toys, then boys (and their parents) won’t feel reassured about their masculine role-playing. That’s why there’s no kid-friendly Gamora merch — because if girls buy GotG merch, or even show up in the boy’s aisles (instead of the Pink Aisles where they belong), then obviously GotG merch is not a sign of boyhood, it would be just a toy. Dancing Groot would *also* be just a toy — and that’s not as profitable, or at least not as easy to market, as something that’s a toy and also a reinforcer of gender norms. Even having Dancing Groot (or Gamora) next to the other GotG merch would contaminate it, it would give the whole line the air of Not Necessarily Just For Boys.

Cooties, we used to call it.

This definitely isn’t the first time we’ve seen stringent gender norms at work in marketing for kids, and definitely not the first time Disney’s gendered marketing has angered our readers.

Princess Leia to star in one of three new ‘Star Wars’ comics

"The idea of seeing Leia kick ass just sounds right on the level of awesome."

Marvel is kicking off the return of Star Wars to the company with three new books focused on the original trilogy era.

Princess Leia to star in one of three new ‘Star Wars’ comics

"The idea of seeing Leia kick ass just sounds right on the level of awesome."

Marvel is kicking off the return of Star Wars to the company with three new books focused on the original trilogy era.

gameraboy:

Venerable concept artist Ralph McQuarrie, and some of his designs for Star Wars.

hellotailor:

Star Wars casts two new actors in Episode VII.

Young actors Crystal Clarke and Pip Anderson were discovered during open casting calls for Star Wars Episode VII. Both are new to this kind of big-name film franchise, with Clarke making her film debut next year (in a mermaid fantasy movie called The Moon and the Sun), and Anderson working as a professional freerunner thanks to his YouTube channel full of parkour videos. 

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When I first read the script, I thought, that’s the part to be, always wry and sardonic… I feel like a lot of the time Leia’s either worried or pissed or, thank God, sort of snarky.”

“I had a lot of fun killing Jabba the Hutt,” she added. “They asked me on the day if I wanted to have a stunt double kill Jabba. No! That’s the best time I ever had as an actor. And the only reason to go into acting is if you can kill a giant monster.

Disney rould rather have a random Stormtrooper as an action figure than Princess Leia

The new line of Star Wars figures include Luke Skywalker and Han Solo but leave out Princess Leia, who is as much of a main character in the trilogy as the others. Instead the other figures are Darth Vader and a nameless Stormtrooper. Many of the comments question where Leia is in the line. One commenter asked, “Are they trying to connect with all kinds of Star Wars fans or just their middle-aged male selves?”

Little girls can definitely play with these action figures despite the lack of Leia, but when you look at the Disney Store online they only appear when you click the boy gender category. In fact, within the Star Wars toys and apparel there is no girl gender category at all. When you search by gender, five items for women pop up. These items include gender neutral products including iPhone cases, a mini glass, and lunch tote. The only women-specific item is a 77 tee. The only products featuring Princess Leia include a book titled Vader’s Little Princess, a LEGO figure in the Millennium Falcon set, and appearances on a wall decal and T-shirt along with other characters.

[I got 99 products but a princess ain’t one]

J.J. Abrams just posted a video from the Star Wars set, and no, it isn’t another selfie clip where nothing happens at all. It’s actually pretty exciting.

Abrams is here to tell us about an opportunity to win a cameo role in the new movie. Not only that, but the video gives us our first look at one of the new Star Wars sets: a desert marketplace, presumably on Tatooine.

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